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June 2007 Issue
Mind Games
IMG's Steve Shenbaum gets CEOs
and top athletes in media-shape.
Forever Young: Marketing to Baby Boomers
Rebranding Success: How to remake your corporate image.

Feature Stories

All Is Well 
Incorrigible ideologue and publisher Steve Forbes insists the U.S. economy is just great, thank you.

Brand New 
When a fresh business image is in order, follow these tips from the pros.

Get the Picture 
Sarasota County launches a new effort to lure film and production crews.

Greet the Press 
Former actor Steve Shenbaum builds public images for athletes and CEOs one improv session at a time.

YAH, Baby! 
Clarke Advertising delves into the hidden desires of baby boomers.



Departments

Brushing Up Your Public Image 
This marketing and media issue provides plenty of tips.

Easy Rider 
Our auto expert test drives several new models—from the passenger seat.

Gentleman Farmer 
A bumper crop for cotton-picking hotelier D.M. Williams.

Great New Gadgets for Work and Play 


Green Light 
Architect Michael Carlson converts a 1930s building into an environmentally friendly office.

Headline Makers 


Matchmaker, Matchmaker. 
Advice on hiring executives and managers.

Media Check 
On smart media decision-making.

The Buzz 
Tourist trade. Marketing trends. Fastest-growing jobs.

Welcome Mat 
Why Florida should attract immigrants.


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