Biz941’s readers are the people who make things
happen in this part of Southwest Florida.
They are top executives of the region’s largest
employers, owners of small and medium-sized companies
and longtime civic leaders who have helped to
build this great community. They are entrepreneurial
newcomers with a vision for the future and opinion
leaders with the clout to shape public policy.

And most important to Biz941 advertisers, they are decision-makers.

With a prestigious roster of subscribers, Biz941 is read monthly by 33,000 high-impact readers, including:

• Upper-level managers and executives of virtually
  every major company in Sarasota and Manatee.
  
• Members of regional chambers of commerce, economic
  development organizations, and professional
  and trade associations.
  
• Officials of city and county governments.
  
• Subscribers to major national business publications,
  such as The Wall Street Journal.
  

In addition, Biz941 is widely available on newsstands
and in high-profile bookstores.

This no-waste distribution guarantees advertisers a
powerful business-to-business audience of high-level
readers eager to hear about ways to improve and
enhance their operations.

The Power of Magazines

Readership. Magazine readers seek out their favorite publications because they are interested in the content. Tangibility. Magazines offer long shelf life and high passalong readership. Magazine ads can produce results six months and even a year after publication. Response. The prime prospects for most products are more likely to respond to a magazine ad than to a television commercial. Believability. Magazines rank among the most trusted and credible of all media, print or broadcast.

Usefulness. Magazines satisfy the need to know in depth, and cater specifically to personal interests. Efficiency. Magazine advertising rates are reasonable, especially considering their effectiveness at zeroing in on prime prospects. Accessibility. Magazines aren’t relegated to missed time slots. They wait for their readers to return to them in their own good time. Source: Simmons Market Research Bureau

Loyal, engaged—they read with intensity On average, readers spend 47 minutes reading each issue of Biz941. More than 77% of respondents have read all of the last four issues of Biz941; 88% have read 3-4 of the last 4 issues. Each copy of Biz941 is read by an average of 3 readers. They look to Biz941 for information 89% of readers look at the advertising in Biz941. 95% report that the information presented in Biz941 is beneficial to them in their business. They read Biz941 exclusively 26% do not read the Sarasota Herald-Tribune 32% do not read Sarasota Magazine 50% do not read Gulf Coast Business Review 60% do not read Florida Trend 71% do not read The Wall Street Journal 73% do not read The Bradenton Herald They have spending power Future Planned Purchases 58% plan to purchase computers or technology 56%, cruise and travel 53%, wines and liquors 49%, home furnishings 39%, automobiles or motorcycles (buy or lease) 33%, television and home theater On average, readers spend nearly $3,300 annually on clothing for themselves. 35% spend a minimum of $2,500 on clothing per year. On average, readers hold five annual catered events in the course of their business. They travel approximately seven times per year for business.

They are influential in growing businesses 44% of readers are in the position to influence $100,000 or more in annual purchases for their company. More than 44% report that their company is contemplating moving or expanding in the near future, including new or enlarged offices, factories, outlets, warehouses, etc. 64% attend between one and five cultural performances or events annually. 42% currently sit on one or more nonprofit or government advisory boards. 55% are active in local business associations. 49% own their own company. Snapshot of the Biz941 subscriber 59% are male 40% are female Average age is 49 67% are married 67% have children 75% have graduated from a four-year college 32% have a Master’s degree or higher Total household income before taxes: $186,100 53% report household income of more than $100,000 On average, total household net worth is $1.8 million Sarasota/Manatee Business Readership Study conducted by Lewis & Clark Research, November 2005