It’s a heady experience, from our unique perspective, to witness
the exciting, dynamic growth occurring in Sarasota/Manatee.
As the market's sole glossy award-winning business magazine,
we have insider status. And that insider status allows us to
observe closely and penetrate all that comprises our business
landscape. Then, stepping back, we objectively analyze our findings.
The resulting editorial product is highly accessible, deftly
combining crisp writing with comprehensive coverage, all presented
to our readers in a highly attractive magazine that exudes
a smart, contemporary and stylish feel.
With a mandate both to inform and stimulate, Biz941 each
month brings the market’s business leaders and influentials compelling editorial that has a
three-pronged focus:

• To chronicle the market’s unprecedented growth and development.
• To provide businesspeople with the tools to navigate successfully through these
  market changes.
• To cover independently the critical and provocative issues that so clearly affect
  our future.

While it’s exciting to be so close to our market’s growth and transformation, it’s also gratifying
to be constantly made aware of the intimate bond our publication has with our readers.
These Sarasota/Manatee decision-makers regularly tell us how closely and frequently they
refer to every issue, discussing specific articles and features with clarity and appreciation. Their
engagement in the pages of Biz941 bodes well for our advertisers, who can rest assured that
their ads in our magazine get seen with frequency as our readers stay involved in each issue. I
invite you, as a potential advertiser in our publication, to take advantage of the close relationship
we have with these decision-makers.

Our publication is attracting many new advertisers, some of whom may never have advertised
anywhere before. These marketers have come to understand that in a dynamic, changing
market they must control how they’re positioned in their customers' minds and not leave that
most essential factor up to the competition or the marketplace. Owning a position with one’s
customer base cannot be left to chance in these changing, highly competitive times. That position
needs to be the right one…and it needs to be continually reinforced with resonating, precise
communication.

We welcome the opportunity to help you strengthen your positioning and your business.
Please call me or Fran Herzog, our associate publisher, for a discussion that may very well result
in meaningful growth for your business.

Sincerely,
Jeff Lawenda
Executive Publisher